Hungry for something thought provoking?
Blue Rubicon Food for Thought events provide a forum for the sharing of insights and knowledge, for stimulating debate and for networking with peers.
Here we invite those who have not been able to attend, to come dine with us as we tuck into the prime cuts of current opinion.
Value in the digital age
Blue Rubicon latest Food for Thought event, Creating commercial value in the digital age, looked at how organisations can make better use of data. To help us navigate the deluge of data and understand how to use it to drive deeper brand engagement and benefit the bottom line, we were joined on the night by Peter Barron from Google, Simon Rogers, Editor of the Guardian's Datablog and Datastore and Nigel Wilson from Experian.
Behaviour Change
At Blue Rubicon we believe that understanding how we are motivated to act, make choices and take decisions, are fundamental to effective communication. And while some new phrases and words are entering the communications vernacular, the current trend builds on old principles with the backing of stronger evidence and scientific rigor.
Consumer Ethics
Are Consumer Ethics a Luxury In a Down Turn? In spite of excited talk of recovery, the recession’s impact will be felt in the dynamics of business for some time to come. We’ll see change in where companies invest and in how brave they can be in the strategies they pursue. The debate about ethics isn’t one that’s going to be short lived. Consumers’ trust in corporations has been undermined and confidence will take time to be rebuilt. For corporations, the ‘nice to haves’ have to go. But which are they?
The First 100 days
The first 100 days following the election are vital and few understand the challenge the British political system brings to politicians who within 24 hours go from running up and down streets knocking on doors, to running the country. We asked Andrew Cooper of polling company Populus, Peter Riddell of The Times and Geoff Mulgan of the Young Foundation to help us navigate and understand this tricky political period. The result is perhaps the best possible guide to those critical first 100 days and some very interesting food for thought.
Inside Track
This year we partnered with PR Week to produce a new kind of supplement series which we called Inside Track. We wanted to mark our first decade by bringing together new thinking from some of the UK’s leading in-house communicators. So for the first time, we created a platform for our clients and one or two guests, to share their views more widely.
The result is a rich combination of experience and opinion from some of the very best in the field. An esteemed group of contributors many of whom we advise day-in day-out.
Please do dip in and take a look. We hope there’s something for everyone!
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