Campaign planning
At Blue Rubicon, we pride ourselves on our rigorous approach to campaign planning. We tackle every project in a systematic way, to ensure all our campaigns are founded on genuine insight, and are validated with consumers and stakeholders where relevant. We apply the same three-stage model as we use for strategic consultancy, using the output to feed directly into creative development.
What's New?
Blue Rubicon launches Thirty Six Strategy >>
Blue Rubicon launches a new strategy consultancy today that will take the lessons of election war rooms into Britain’s ...
Blue Rubicon and Coca-Cola launch Move to the Beat™ >>
Last week Blue Rubicon worked with Mark Ronson and Katy B to help launch Coca-Cola’s global campaign, Move to the Beat&...
British Gas Business highlights out of hours antics >>
Blue Rubicon recently worked alongside British Gas Business to publicise some interesting data on possible savings. Among the...
Blue Rubicon works with O2 to launch flexible working pilot and sustainability plan >>
Our O2 team have been busy this week working with CEO Ronan Dunne to help spread the word on O2’s three year sustainabi...