Creativity? That’s being a bit wacky, right?
Like using stuntmen to wipe out copyright theft. Or installing solar panels on mosques. The world's highest game of bingo. Beaming the nation's faces onto skyscrapers in Paris and Mumbai.
But when we come up with ideas like these, it isn’t to be kooky, controversial or to win kudos; they’re created because they’re right for our clients, for their campaigns and right for their audiences.
We want our ideas to inspire people to feel, think and act differently. That’s why we put audiences at the heart of our creative thinking from designing the brief right up to presenting final ideas.
Audience-led ideas
Supported by a solid foundation of research, we embrace audience experiences first-hand: be that living on a pensioner's budget during our weekends; doorstep campaigning for political parties or hanging out at the local youth club. We work hard to get under the skin of whoever we’re trying to reach.
And we don’t test fully-formed creative routes and then refuse to budge. We build our ideas with our audiences, giving them the opportunity to have genuine input during facilitated creative sessions.
All this effort means our creative is not arbitrary, it’s precise. It means our campaigns are more likely to ignite in the minds of people and that our clients can be confident their budget is invested in the right ideas.
Culture Club
Creativity isn’t just about the big ideas, it’s also about the day-to-day. It’s an approach not an end in itself and we apply the same high energy creativity to corporate, consumer, public and third sector briefs, be they large or small.
If you want to hear more, please contact us on 020 7260 2700 or email creative@bluerubicon.com
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