Services

Digital campaigning

Our approach to digital campaigning puts audiences first, technology second.  Firstly, we identify our audience and the channels they use.  We then use digital campaigning to drive re-appraisal of brands and organisations, create deeper relationships and build enduring dialogue. It’s an approach which is increasingly valued by clients such as McDonald’s, Facebook, eBay, Aviva, Experian and the film industry.

Our digital campaigning falls in to two broad categories. 

• We work with our clients to build large scale campaigns that have an integrated digital hub at their heart.  For campaigns such as Aviva’s ‘You Are The Big Picture’, or the film industry’s anti-piracy work, social media is increasingly a key driver not only of mass engagement, but also of advocacy.
• Secondly, we amplify campaigns by digitalising current activity. This involves digital audits to inform strategy and campaign planning, identifying key influencers and monitoring the issues and language that are driving sentiment online. Importantly, we identify how and where to move campaigns on and offline to deepen engagement and increase impact.

Blue Rubicon has won the PA News award for Best use of Social Media in a Public Affairs Campaign for its work with Facebook.

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