Services

Internal & Employee Communications

We run large scale internal and employee communications programmes designed to build pride, strengthen brands and drive employee engagement. We also devise change management strategies for senior management teams.

During 2010 we developed and managed a global internal communications programme to support a business acquisition on behalf of one of our FTSE 100 FMCG clients. Our brief was to ensure employees understood the strategic rationale for the acquisition, its local relevance and to maintain interest throughout an extended approval period. On approval of the deal by regulators, our role was to create excitement about the opportunity the deal represented as well as manage expectations regarding rationalisation.

We are also working on a strategic internal communications brief for a financial services client. Following a period of intense change, we are developing an internal communications strategy that will enable a common narrative to be rolled out across this complex and diverse organisation in order to foster a ‘one organisation’ culture. Having been commissioned to develop the external strategy for this organisation, we can ensure that the messages employees hear internally resonate with what they see and hear being communicated externally.

We have been at the vanguard of high profile employer brand communications for many year now - working with McDonald's since 2003 on award winning campaigns to invite reappraisal of so-called McJobs with the result that employee pride scores are at an all time high and staff turnover at an all time low, and advising clients like Unilever, Cadbury and Royal Mail.

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